Plain English.

I’m an expert on plain English, i.e. how you write simple and comprehensible texts. A text written in plain English is seen as friendlier and easier to understand, and the message gets across more clearly. Better for the recipient, more efficient for the sender.

Today, it is often a requirement for public texts to be written in plain English. I can make sure your text follows the guidelines for plain English, and I also offer education in how you can incorporate plain English into your daily work.

Plain English can also be used to explain or market a complicated business concept or product, preferably in combination with an explainer animation video. I cooperate with information animation artist Radka Horvatova and together we can make everyone understand what you have to say.